Brainstorming vs Brainwriting: Unlock Your Team's Creativity

Brainstorming vs. Brainwriting — which works better for your team?

Both techniques aim to generate ideas, solve problems, gather data, and identify stakeholders. The difference lies in how teams contribute—and not every method fits every group.

Brainstorming

Brainstorming is a technique in which a group of people, led by a facilitator, interacts to generate ideas spontaneously.

This has long been the go-to method for unlocking creativity and driving quick discussions. The interactive nature often sparks new perspectives as people build on each other’s contributions.

Check all pros and cons below.

Brainwriting

Brainwriting is a refinement of brainstorming that allows individuals to generate ideas independently in a written form. Participants have time to consider the questions before the group creativity session is held.

Some downsides come into the picture yet.

Both techniques appear to be the case, depending on your team's preferences and performance.

Just remember that the secret of effective discussions and problem-solving sessions is creating a non-judgmental environment. That is when we cultivate collective genius.